The Brand: What is it, how it builds value and why we grow fond of it

In the second chapter, of Lifestyle Brands: A Guide To Aspirational Marketing, I have found out a lot more about how the brand captures the consumer. American Marketing Association (1960): A brand was a name, term, design, symbol or any other feature that identifies one sellers good or service as distinct from those of other […]

Dateline: London. Abercrombie and Fitch

Dateline: London. Abercrombie and Fitch

In an article about the American brand, Abercrombie and Fitch. Abercrombie and Fitch are releasing the relaunch of their quarterly, this is to mark the one-year anniversary of their london flagship store. It will have 200 pages and cost £50 or about $100. The book will feature erotic photography by Bruce Weber, with editorial overseen […]

A Survival Guide For Symbolic And Lifestyle Brands

In an article on the Forbes website, written by Antonia Marazza, (co-author of the book, Lifestyle Brands: A Guide To Aspirational Marketing). In this article he tells us about the five main categories that symbol-intensive brands fall into. Authority Brands - brands that typically fall within a narrow market segment and generally auto-directed emotional responses, making people feel a certain way. […]

Lifestyle Brands: A Guide To Aspirational Marketing – Introduction and Chapter 1

In the book, Lifestyle Brands: A Guide To Aspirational Marketing, written by Stefania Saviolo (professor of management in fashion, luxury and creative industries at Bocconi University, Italy) and Antonio Marazza (the general manager of Landor Milan). I have been able to find out a lot more about lifestyle branding within fashion and how and why is […]

Lifestyle Brands: Creating Positive Experiences

Reading an article in The Guardian, I was able to find out a little more about the Fashion Brand, Jack Wills, this article gave me the main topic of my presentation, focusing on social media. In this article it speaks of the digital age becoming “our modern landscape”. As the demographic which Jack Wills targets are digital natives, it […]

Introducing Melissa Stapleton

Posted by on Jan 30, 2014 in Fashion | No Comments

After seeing the new J’adore Dior advert which stars the likes on Marilyn Monroe, Grace Kelly and Marlene Dietrich. This gave me the idea to use stunning fashion icons who appeared in movies. Audrey Hepburn, a name most people will know, played the American culture icon, Holly Gollikely in Truman Capote’s, Breakfast At Tiffany’s. When […]